
PRISM
2024
Branding,
Branding,
Art direction,
Art direction,
Web design,
Web design,
Web animation,
Web animation,
Web development
Web development
A vibrant brand and website concept built around the notion of “prism”—splitting light, colour spectrum, refraction, clarity.


For PRISM, we embraced the metaphor of light passing through a prism—splitting into spectrum, revealing hidden layers. The branding uses bright accent colours, geometric shapes, and dynamic typography to reflect successive layers of light and colour. The web design emphasises vibrant visuals, motion-based transitions that feel like refractions, and an interactive layout that encourages exploration. The identity and site together create a fresh, energetic brand presence that feels modern, colourful and conceptually rich.


Key features: Spectrum-inspired palette, geometric branding elements, responsive website with colour and motion interplay.




