Maison Lueur
2024
A refined brand and web presence for a maison (house) that emphasises subtle glow (“lueur”), quiet luxury and curated aesthetics.
With Maison Lueur, we created a brand identity that conveys understated luxury and soft radiance. The visual language uses muted tones, elegant typography and a gentle glow motif to speak of elegance without showiness. On the web, we designed a site with clean structure, well balanced whitespace, and smooth transitions that reflect the calm, luminous quality of the brand. The result is a digital presence that feels premium, serene and thoughtfully designed.
Key features: Soft glow motif, elegant/understated branding, website with refined interaction and experience.
