Luma Noir

For Luma Noir, we embraced tension between light and dark—contrast, depth and mood—to create a brand identity that feels strong, stylish and memorable. Graphic elements leverage stark contrasts, moody photography and accent colour to highlight key moments and deliver impact. On the web, the design continues this interplay: dark backgrounds, high-impact visuals, subtle animations that emerge from shadow into light, guiding the user through the story. The whole experience communicates a studio that is bold, sophisticated and conceptually conscious.