Shift – A Visual Essay
2024
A concept-driven brand and website developed as a visual essay—investigating change, motion and perspective.
The Shift project was conceived as a visual essay exploring ideas of change, chronology and perspective. Our branding approach emphasises shift and movement: dynamic typographic layouts, directional graphic elements and a palette that evolves through the identity. The web design mirrors the notion of transition—scrollytelling sections, layered imagery, interactive motion effects—and allows the story to unfold in a controlled yet expressive way. The result is a brand and site that feel thoughtful, kinetic and conceptually aligned.
Key features: Narrative-led web design, motion/transition effects, brand identity with directional cues.
